PRACTICE
FortyTwo Create was founded as an alternative to the traditional agency model — intentionally small at the centre, with the ability to expand around each project.
Strategy, design, image-making and production come together according to what the work calls for, rather than what a fixed structure needs to provide.
The right structure for the work. Not the other way around.
A creative practice shaped around the work.
THE IDEA BEHIND FORTYTWO
Core-led.
Expansive when needed.
Fortytwo Create is built around a core creative relationship rather than a fixed roster of departments.
The structure takes shape around the work — bringing in the right people and disciplines as each project develops.
The aim is not to be bigger.
It is to stay connected to the work.
Founder & Creative Director
TEEMA RUCKSAJIT
Founder & Creative Director
FortyTwo Create was founded by Teema Rucksajit, working across brand strategy, creative direction, art direction and visual identity.
With experience across fashion, luxury, jewellery, lifestyle and premium consumer brands, her approach connects the thinking behind a business with the way that thinking takes form.
Strategy and execution are treated as one continuous process — defining the idea, shaping the system around it and staying close as it develops.
FortyTwo grew from that way of working: direct, collaborative and intentionally flexible.
"Ideas need more than a good beginning. They need someone to stay with them." - TR
Built around a network, not a headcount.
THE NETWORK
Fewer layers. More connection.
Every project requires a different mix of thinking and craft.
Depending on the work, Fortytwo Create brings together specialists across:
Strategy
Design
Photography
Film
Writing
Styling
Digital
Production
Development
Fabrication
Some are long-standing collaborators. Others are brought in specifically for their expertise. The network stays flexible so the work doesn't have to. Then a strong closing line: The right people, when the idea needs them.
